Pick up a bottle of portable cooling spray and spray it on your clothes, the alcohol volatilizes and takes away the heat, and the clothes cool down instantly; Apply cooling patches to the forehead, wrists, and neck, and the temperature of the local skin can quickly drop from more than 30 degrees Celsius to more than 20℃; The ice ring contains reusable heat storage materials, which can absorb heat and turn into a liquid form when used, as long as it is refrigerated for a few minutes in advance, so that the temperature can be kept at about 26℃......
In the scorching summer, walking around the market, there are a variety of new cooling products such as air purification circulating fans, silent fresh air air conditioners, neck cooling rings, and ice mattresses, creating a "cool" atmosphere. According to the data of the e-commerce platform, after the summer, the sales of heat-cooling products continue to sell well, and since July, the sales of household water-cooled mattresses and ice porcelain refrigeration products have increased by more than 10 times year-on-year; The sales of outdoor camping fans and cooling stickers increased by more than 100% year-on-year, and the sales of new products such as waist fans also increased by more than 50%.
Why are cooling products selling well? Strengthening market research and understanding of user needs is the key. Fold it up like the size of a washbasin, and when you stretch it out, it instantly becomes a desktop electric fan, and the fan head rotates 360 degrees, and the air supply has no dead ends. Since the beginning of summer, a foldable and retractable air circulation fan has been favored by consumers, which is the result of starting from user needs and promoting product customization.