As a jacket or shirt, it doesn't look fashionable or even bloated, but in recent years, this kind of "coat" with its own fan has become very popular in the market, and the demand for this "coat" has soared under the heat. It is the summer cooling "artifact" that has become popular overseas - cooling suit.
The temperature exceeds 40℃ the ground temperature reaches up to 80℃, the cement road is exposed to the sun, and the ground can directly fry eggs, which is a scene that has not been encountered in a century. And not only our country, but also in the United States, Europe, Japan and other countries have similar scenes, high temperature once broke a hundred years of history.
In the face of such a "baking" experience, people's demand for cooling products began to rise sharply. Hugo Cross-border searched for "cooling suit" on Google Trends and found that the search index in the United States showed a fluctuating upward trend. In Japan, the search popularity of "cooling suit" has also seen a significant peak recently. It shows that the demand for air-conditioning clothing from overseas consumers has increased significantly.
A senior clothing seller told that according to his understanding, compared with Europe and the United States, in fact, cooling suit is more popular in Japan, and can often be seen in high-temperature work scenarios such as power companies, ground support, and urban sanitation, and China's air-conditioning clothing has entered the Japanese market very early.
An AliExpress merchant revealed that his air-conditioning suit does not include a power supply, which can be sold for $20 a piece in the Japanese and Korean markets, as the first batch of sellers to go to Japan to do air-conditioning clothing in 08 years, and later achieved annual sales of more than 50 million. In fact, in Japan, from fans, batteries to clothing, a relatively unified set of product standards has been formed. Japanese consumers can choose fans, clothing, power supplies and other accessories for combination, and the market is relatively mature.
As an island country, Japan's summers are hot and humid. The annual heat wave in the middle of summer always exposes people working in factories and outdoors in Japan to the danger of heat stroke, which can even be life-threatening.
As a result, an cooling suit called "iceman" appeared in the Japanese market and quickly became popular in outdoor workplaces.The cooling suit essentially uses liquid circulation technology. A frozen mineral water bottle is placed in a water bag, and an appropriate amount of room temperature water is placed in the water bag. There is a water pump under the water bag. When the water pump is working, it can make the room temperature water flow and circulate through the water pipe throughout the body to cool the body.
In 2011, the 3.11 earthquake and tsunami that shocked the world in Japan caused air-conditioning clothing to attract widespread attention in Japan. In the aftermath of that disaster, Japan was plunged into a severe power shortage. At that time, it was almost summer, and in order to help people survive the hot summer after the disaster, the Japanese emergency department purchased cooling suits in large quantities, and the sales volume directly increased by 10 times. It is worth noting that many cooling suits in Japan are made in China.